Our Story

The name comes from Vidhi’s Nanaji—her biggest dreamer and inspiration—who wished for his daughter to live this journey. NANA-KI is, at heart, a tribute to him and is built entirely on Rita’s talent, vision, and love for artisanal fabrics.

Rita has always designed her own outfits and felt a gap in the market for ethnic casual wear that works for both everyday and formal use. Fascinated by block prints and Indian textiles, she began the journey with block-printed shirts—pieces that celebrate culture through fabric and color.

From our very first launch to every sold-out print, restock, and learning curve—we are grateful for the love and support that makes this journey so fulfilling. With your blessings, we promise to keep creating new styles that carry forward the beauty of Indian craftsmanship.